Direct Marketing Tools

+VIDEO EMAIL MARKETING
HCL can target your email marketing campaign by city, state, zip code and even by personal profile. HCL has incorporated video into their email marketing and has found an increase of about 200% in response rates. more info

+ LEAD DATABASE MARKETING
Clubs will typically close 30-40% of their "New Member Leads". So what do you do with the other 60-70% that you don't convert? HCL has developed online software that will enable you to collect all leads from Telephone Inqueries, Walk-Ins and Internet Leads. You will be able to segment leads based on the status (Closed, Open, Non-Qualified) so you can track and most importantly, market to that database with the built in Email Blast Tool.more info

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+ CALL TRACKING & RECORDING
HCL Call Capture is a web-based system that allows clients to capture recordings from incoming calls while giving them complete tracking of calls produced from advertsising. You will have seperate local numbers assogned for print ads, postcards and Internet so you can track ALL of your advertising dollars spent.
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+ VANITY TOLL FREE NUMBERS
Increase your marketing efforts by at least 30% by having a vanity toll free number that will make an impact on your potential customers. All Vanity numbers include call recording, call tracking and online reports so you can track your advertising closer than ever before. more info